Apple SWIFT: Why and why not? (Part 2) - 2n2Media

Despite having many advantages appealing developers to switch from or use along with Objective-C, below are some reasons that Mobile Application Development Company in Singapore think you should avoid applying this powerful and intuitive programming language to apps for iOS, OS X and watchOS.

#1 Just for Apple


Swift is a good move for Apple; it makes developing for iOS more attractive. And because Swift, like Objective-C, is only relevant within the Apple ecosystem it encourages developers to commit exclusively to Apple and neglect other platforms. This is clearly a good outcome for Apple, but it’s a bad outcome for developers wanting to engage as many people as possible.
Apple’s global smartphone market-share is hovering at around 20%. Meanwhile, mobile device usage has already surpassed desktop device usage and continues to grow. These stats make two things very clear: the future is mobile and mobile extends FAR beyond the Apple ecosystem. Developers wishing to engage the majority of mobile audiences need to reach beyond Apple’s ecosystem and Swift won’t help.
The best hope for cross-platform mobile development continues to rest with HTML5, CSS and JavaScript. These technologies are widely used, widely understood, widely supported and (perhaps most importantly) their fate is not controlled by a single company. By using web technologies, developers can write their app once and launch it to Android, iOS, Windows Phone or any modern device. And in cases where HTML doesn’t support a specific mobile feature technologies like PhoneGap exist to ‘bridge the gap’.

#2 Incomplete version


It’s a good product, but is it time for you to pick it up? The language that’s available today isn’t the finished product. Apple is still working on it, and it’s highly likely that new features will be added over the coming months. While it may well be worth coding in Swift to familiarize yourself with the language, to do so you’ll need to use Xcode 6 beta and the iOS 8 SDK (also in beta). And don’t forget: Apple’s app stores won’t accept apps built with Swift until it first releases Yosemite and iOS 8.

#3 Not that fast (?!)


Despite the name, Swift is unlikely to result in applications that run much faster than applications written in Objective-C. Although the two languages are different, they’re not that different – both target the same Cocoa and Cocoa Touch APIs (for OS X and iOS, respectively), both are statically typed languages and both use the same LLVM compiler as well. There will inevitably be performance differences, as the two languages aren’t identical after all, but don’t expect significant differences.
Now that you are aware of reasons that help you find out whether you should build mobile app with Apple’s SWIFT language, consider your situation and condition at the present time before making any changes on your app development. The Best Mobile App Development Service in Singapore will assist you to find the most suitable solution to your business.

Apple SWIFT: Why and why not? (Part 1) - 2n2Media

More than one year ago, Apple released a test version of their new programming language, which marked the new age of mobile application development. Any developer, as recommended in the below article, should be aware of two sides of this safe, fast and interactive language. Mobile Application Development Company in Singapore will give you a quick look at “Why” and “Why not” developers build their app on Apple’s new language named SWIFT.
If you still have no idea why switching to SWIFT is a step that any developer should take, below are three reasons for “Why”.

#1 Safety


Unsafe code is the first one SWIFT aims to eliminate. Variables are always initialized before use, arrays and integers are checked for overflow, and memory is managed automatically. Syntax is tuned to make it easy to define your intent — for example, simple three-character keywords define a variable ( var ) or constant ( let ).
Another safety feature is that by default Swift objects can never be nil. In fact, the Swift compiler will stop you from trying to make or use a nil object with a compile-time error. This makes writing code much cleaner and safer, and prevents a huge category of runtime crashes in your apps. However, there are cases where nil is valid and appropriate. For these situations Swift has an innovative feature known as optional. An optional may contain nil, but Swift syntax forces you to safely deal with it using the “?” syntax to indicate to the compiler you understand the behavior and will handle it safely.

#2 Fast and Powerful


Fast is the earliest concept for this new programming language. It’s easily found in the name. Using the incredibly high-performance LLVM compiler, Swift code is transformed into optimized native code that gets the most out of modern hardware. The syntax and standard library have also been tuned to make the most obvious way to write your code also perform the best.

Swift is a successor to both the C and Objective-C languages. It includes low-level primitives such as types, flow control, and operators. It also provides object-oriented features such as classes, protocols, and generics giving Cocoa and Cocoa Touch developers the performance and power they demand.

#3 Interactive Playgrounds


What is better than playing while working? SWIFT makes good compatibility with Playgrounds, which turns writing code out fun and simple. Type a line of code and the result appears immediately. You can then Quick Look the result from the side of your code, or pin that result directly below. The result view can display graphics, lists of results, or graphs of a value over time. You can open the Timeline Assistant to watch a complex view evolve and animate, great for experimenting with new UI code, or to play an animated SpriteKit scene as you code it. When you’ve perfected your code in the playground, simply move that code into your project.
And new in Xcode 7, playgrounds can contain comments that use rich text with bold, italic, and bullet lists in addition to embedded images and links. You can even embed resources and supporting Swift source code in the playground to make the experience incredibly powerful and engaging, while the visible code remains simple.

-Source: Apple SWIFT: Why and why not? (Part 1)

3 misconceptions about mobile application - 2n2Media

The number of applications available on different app stores across platforms has significantly increased in recent year to the number of 2 million. This is a predictable result according to the nonstop development of mobile devices. In this age of technology, it is almost impossible to imagine a day without using smartphone or tablet.

The more applications available means the competition to be outstanding on the market is more and more challenging. Companies have poured millions of dollars into the process of mobile application development and marketing with the hope of making the best out of this promising technology innovation.

However, there are still some common misconceptions that are widely accepted by many developers and marketers. Thus, it hugely limit the ability of them in turning their app into business success. In this article, Mobile App Development Singapore will point out 3 misconceptions and how we can gain valuable growth through solving these problems.

The cheaper the better

It is a common case that a mobile application development company always try to lower their cost-per-install rate, which sees them focus on achieving cheap users and regularly overlook the importance of quality users to their revenue. One thing that you should always take in mind is that it is easy to get cheap users but to make them spend their money on your app is a whole different thing.


Do you know the 80/20 rule? It can be perfectly applied into this situation. According to researches, the top users of an application, which only account for 1% turn out to provide an impressive 90% of the revenue. This fact gives mobile app developers and marketer a vital mission: How to increase the number of high-spending users?

The key point here is to understand the needs of users when they use your app. Any individual will look for a solution to their demands when they user a specific product. Understanding your users will help you to develop and market your mobile app in a way that best satisfy them. As a result, they will be more loyal to your app and ultimately find the need to spend money to improve their using experience, which they found worthy.

For example, if you are developing a game application, you should know which part of the game your users will tend to spend. An impatient gamer would spend money on boost packages to reduce the building time in a construction game, for instance. Or if your app is full of interesting stuff, motivate your users to improve the download amount and speed by investigating some money into the app.

More users means more revenue

Yes, it is obviously important to gain new users to your application. However, according to the preceded part, loyal users who maintain regular engagement are those who give you the money. Unfortunately, generating user engagement is usually not well focused, which results in a lot of potential revenue being wasted.

You may be able to attract people to use the app but have you ever taken a look at how many of them remain using after some initial interest? Statistics show a shocking 20 percent of users leave an app only after the first use and they surely provide no benefit to your pocket.


Therefore, instead of following the tired race for user acquisition, pay more attention to your current users, whose lifetime value is a real treasure for you. In addition, getting users back to your app is also a wise decision. User regeneration is much more cost-efficient than trying to look for new users and is something you should do for the long-term growth of your app.

There are many way to conduct website retargeting, including the use of mobile app engagement ads, push notifications and email. Furthermore, communication with your users is also a good way to increase their loyalty. You should have some special offers for long-term users or some promotion to motivate a former user to re-engage.

Mobile analytics software is not needed

Mobile analytics software is a useful tool which gives you valuable data on how your app is performing and the flow of users. Nevertheless, its importance is usually underestimate in the process of mobile application development, especially from app marketers.

One of the strongest and most beneficial feature of analytics software is its ability to track your users’ ID, which results in worthy information to be used for marketing purposes. From the ID tracking, marketers are given an insight of their users including demographic, geographic and psychographic characteristics. From these data, it is possible to focus on the group of potential customers who are categorized based on the same characteristics. Another use of ID tracking is to retarget users for further actions.


Some practices in the past showed the huge benefit of data-driven targeting. With this method, the number of in-app subscriptions of a news app has grown by over 30 percent while a messaging one received a double-digit lifts of key engagement events.

Therefore, it is sensible to state that analytics is not only for technical people but marketers should develop full understanding of this tool as part of the mobile app development success. It should be considered at the first choice in in growing and monetizing an app in a targeted way.

Conclusion

Regardless of what application you are developing and marketing, a high revenue is always the result a mobile application development company try to provide their clients. In addition to the various methods that can be applied to improve the app quality and its spreading ability to customers, solving these misconceptions is also an important task for developers and marketer to take in mind. We hope that you will find this article beneficial and can develop your own solutions. If there is any need for high quality app development services, Mobile App Development Company in Singapore is proud to be you partner. Just give us a call and we will be pleased to provide a non-obligatory consultation.


Best Mobile Application Development Company - 2n2media

Mobile devices are obviously an indispensable part of human daily life in the age of technology. It is almost impossible to live a normal day without seeing a smartphone or tablet around you. The significant popularity of mobile devices lead to a high demand for mobile application. Nowadays, one of the first requirements for a brand to effectively approach its customer is to have a mobile-based application.


As a result, a professional mobile application development company which can create high quality app is always on top of the hunting list of any brand when they need to establish a new communication with customers.

However, with thousands of companies providing mobile application development services on the market, it is not an easy task to make the right decision. A wrong choice would come back causing the client severe consequences as the application is at low quality and cannot satisfy customers.

Understanding this problem, Mobile App Development Singapore will give you some criteria that would help you choose a good development service agency.
What skills does a developer need?

1. Cross-platform development

The market pie of mobile devices is cut into many pieces with the appearance of many different platforms. Some famous ones to be named are Android, iOS, Window Phone which account for most of the current users. Therefore, being accomplished at only one operating system is not enough for modern developer regardless of how good he is at that platform. More platforms mean more audience can access the app.

A professional mobile app development company must have specific teams consisting of expert developers on different platforms. It allow them to create apps on a variety of operating systems to maximize the number of customers their client can reach

2. UX/UI design


There are millions of app available on the market, which mean the competition to gain customer attention to your app is very high. The key to stand out from the crowd your app must provide users satisfying using experience and illustrating an appealing design. This is where User Experience and User Interface make sense.

The best mobile application development company must be highly competent with creating quality using experience along with a comfortable and attractive interface. This ability is reflected through their past work. A company with a good portfolio is surely a more trustworthy one when it comes to this aspect.

3. Communication

Long gone the time when a developer only need to know how to code. With the high competition nowadays, every mobile app development company has to change themselves as well. To effectively provide the service that leaves a smile on client’s face, communication skill is also a must.

Maintaining continuous communication with client is the key element to understand what they need and demand from the product and find the best way to match it. Digital technology innovation gave a huge boost to this activity and it is now no longer a challenge to stay in touch with each other. In short, find an agency that you will be available for you after just a call.
What can a professional mobile app development offer you?

Quality, for sure. The first thing you would require from your partner is a high quality product that functions completely as your desires. In addition, it should be conducted in the shortest possible time and at the lowest cost.


Then, how can they deliver you such service?

A professional agency know what they have to do. To successfully match their products with clients’ demands, a mobile app development company develops different team with experts on their fields. Working on their strongest points, these developers are able to create the best outcomes in the shortest time. Moreover, with years of experience, your established partner have developed well understanding of the market. What is the current trend, what will interest use, etc. Everything is taken into consideration to develop the most satisfying mobile application for you.

They also know you well. Good companies are efficient at building strong communication and learning of their clients. In addition, the service doesn’t end after the app is published. Follow up steps will be continuously conducted to improve the quality of the application to ultimately carry out the perfect product.

It is clear that partnering with a professional agency will give you huge benefits with your effort to create a mobile experience for the customers. You will be offered the best quality outcome while saving a lot of time and money.

Best mobile app development company in Singapore

Proud to be one of The Best Mobile Application Development Service provider in Singapore, 2n2 Multimedia we have assisted our clients (from SMEs to MNCs) build enterprise solutions with varying complexity.

We establish a strong team with expert developers on different platforms including all of the most popular on the market such as iOS, Android and Window Phone. In addition, we strongly understand the need of learning about our customers to deliver the most appropriate products and services for them.

In you ever need a trustworthy partner in app development, Give 2n2 Multimedia a call today and we will be pleased to provide a non-obligatory consultation. It is our pleasure to work with you to develop strategies and craft out an optimal plan to implement the development of your next mobile application development project!

Mobile Application Development: What’s new? (Part 2) - 2n2media

Swift surges onto developer scene


Apple’s Swift language seems to be in a must-know list of any developer, especially when they aim to iOS app. It is a multi-paradigm, compiled programming language created by Apple Inc. for iOS, OS X, and watchOS development. Swift is designed to work with Apple’s Cocoa and Cocoa Touch frameworks and the large body of existing Objective-C (Obj-C) code written for Apple products. In comparison with Objective-C, Swift is intended to be more resilient to erroneous code (“safer”) and also more concise. It is built with the LLVM compiler framework included in Xcode 6, and uses the Objective-C runtime, allowing C, Objective-C, C++ and Swift code to run within a single program.
Swift was designed to address safety trade-offs as well as support the core concepts to ensure Obj-C flexible and good performances of these features: notably dynamic dispatch, widespread late binding, extensible programming. For safety, Swift introduced a system that helps address common programming errors like null pointers, as well as introducing syntactic sugar to avoid the pyramid of doom that can result. For performance issues, Apple has invested considerable effort in aggressive optimization that can flatten out method calls and accessors to eliminate this overhead. More fundamentally, Swift has added the concept of protocol extensibility, an extensibility system that can be applied to types, structures and classes, Apple promotes this as a real change in programming paradigms they refer to as protocol-oriented programming.
A survey on 8,000 developers by VisionMobile revealed that one out of five were using Swift just four months after its public launch. Compare that with a 39% usage share for Objective C (which obviously had a bit of a head start with iOS-centric devs) among device-side developers. That’s rapid adoption, to put it mildly.

Internet of Things


To best describe Internet of Things, it includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices. The Internet of Things is a giant network of connected “things” (which also includes people). The relationship will be between people-people, people-things, and things-things
Plenty of developers are investing energy in something that might take a while to deliver a tangible payoff: the Internet of Things: (IoT). More than half (53%) of developers included in the report say they’re working on some form of IoT project. Interestingly, many are doing so as a side project or hobby, not their actual job. It’s no real surprise that the biggest areas of current interest within the broad Internet of Things universe are those where existing mobile platforms—namely iOS and Android—have a clear stake, such as the smart home/smart building and wearable computing markets.
Above are upcoming trends that are predicted to significantly affect the way we are doing in mobile application market. To sum up, app developers now should pay more attention to the interchange of platform for wider use of their app and the most popular coding for app building. The given information above is also clue for business owners to have more unique ideas to run a business with mobile app.
If you are serious with professional mobile app business, make a clear plan first on every step that you want to take. The Best Mobile Application Development Company in Singapore are willing to assist you to turn your dreams into real business with real figures.

Mobile Application Development: What’s new? (part 1) - 2n2media

In the way to become experts in application development, updating new trends in the industry should be the top priority to app builder. This is an ongoing process that even professionals still do to maintain their job effectiveness. Below are top 5 new trends expected to happen to upcoming year of mobile application that Best Mobile Application Development Company in Singapore would like to recommend you tried.

The exposion of cross-platform tools


According to a report from The State of the Developer, use of cross-platform tools has jumped from 23% to 30% during the past two quarters this year. It also showed that 83% of respondents use at least one third-party tool for things like analytics, crash reporting, and testing.
Cross platform mobile development refers to a technique of writing a single codebase for apps that will eventually be used on different operating systems. Google and Apple encourage code to be written in contradicting ways, making it very difficult for programmers to write a singular codebase that is efficient on both platforms. It also means that developers will have to duplicate code and keep tweaking it to work for both platforms. Despite these difficulties, there are more and more people taking this idea into serious consideration. It is obvious to see that the wider range of devices that an app run on, the more popular it become.

Enterprise apps vs. consumer apps


It’s easy to see from the beginning of mobile application era that apps made for enterprises will likely to earn much more than consumer apps. The reason is that while consumer apps generate their revenue from downloading fee or/and upgrading fee from Internet users, which is difficult to control, enterprise apps are fed by not only company’s fund but also profit from users.
Moreover,: 43% of developers focused on enterprise apps hit or exceed $10,000 per month in revenue, compared with just 19% of consumer app developers. Many consumers aren’t eager to shell out real money for mobile and other digital apps.

On the other hand, as VisionMobile’s report says:

businesses are very willing to pay for software that helps them be productive and make money

Under the view of development career path, building apps for enterprises seem to give developers more interesting experiences even though their creativity might be limited sometimes than working alone.

-Source: Mobile Application Development: What’s new? (part 1)

-See more: Mobile Application Development: What’s new? (Part 2) - 2n2media

Mobile Application Development: Tips from experts (part 2) - 2n2media

#6 Creative thinking based on mobile


The easiest way to be creative in building an app is thinking of what advantage that mobile has in comparison with PC or any larger devices. For example, we all witnessed the big success from Instagram, an amazing combination between camera, editor tools and Internet features. While camera and Internet connection were basic functions that every smartphone had, Instagram made it much more interesting with just very simple editor tools and suddenly became the world third largest social network.


Or let’s see the app which uses facial recognition to auto-crop the central focus of image, compared with the manual way building all the views in the app’s asset library. Where do these ideas come from? The answer is the difficulties or challenges that you are facing at the moment. How to focus on something really special in the picture instead of anticipating all sizes and crops? How to save as many pictures as possible with limited storage space?

One of the famous inventions in the era of smartphone is location position. It’s easy to define where you are based on the Internet cable network. What if you are moving? Bringing along an Internet cable is unnecessary and also impossible. Location position mobile app was born then and expanded what we could do while on the move.

#7 Data is not only text


If text could transfer your information precisely, techniques including motion and transition enrich user experience and ensure they acknowledge all the core value that you want them to know. Data is in the whole context that you are building, not only the text in front of their eyes. Along with creating layers of experience, give an option to know further more to anyone who wants to. Avoid overwhelming users with pages of letters.

#8 Different platforms


Consumers have their own reasons to choose an app on a specific platform. Moreover, capabilities may also differ based on what the platform offers. That’s why business owner should consider carefully before continuing their app on another platform.
For corporate apps used in multiple contexts and devices, Michael Griffith, creative director at Bottle Rocket Apps, notes the degree of standardization should be greater than in consumer apps, so users can do what’s familiar across all devices they might be provided in the course of their work, assuring them they can do what they need regardless of device and reducing learning time.

#9 Real experience with mockups and prototypes


Mockup is usually showed as a PDF or Photoshop on large computer screen which surely don’t reflect the real senses of a smartphone or tablet. The interaction, therefore, is also not similar. Show mockups and prototypes to your customers on the app that it will officially run on. This is not only for interests of customers but also give App Developer Teams opportunities to prepare back-up plan for any faults or errors.

Above are tips from expert that can help find out the best things that you can do for your mobile app product. If you are getting confused on where to start, don’t hesitate Mobile Application Development Company in Singapore for consultancy and assistance to your going mobile plan.

-Source: Mobile Application Development: Tips from experts (part 2)

Mobile Application Development: Tips from experts (part 1) - 2n2media

It’s time to get tips from experts for real good mobile app experience. The exposure growth of mobile application in recent years makes it easier for enterprises to go mobile. Despite the huge annual revenue from app every year, the latest study by Localytics showed that one out of four downloaded app is just to be discarded then. What’s wrong with them? Let’s have a look at below advises from Best Mobile Application Experts.

#1 Good design


Many mobile apps went bad because of poor user interface makeovers, which shouldn’t occur if you are serious with your business. Bad design is considered as negligent practice instead of a real professional business image. In the mobile context, good design plays even more crucial role in easy-to-use feature of an app to make up small screen of handheld devices.

#2 Accessible design


Have you ever felt uncomfortable reading and taping in an app? This may be caused by small text and tight layouts, which are usually thought as suitable for small interface. However, an adaptive design, instead, such as preferences over text size will adjust the layout accordingly. Remember that, although there are now smaller pixels that makes text technically readable at even smaller sizes, reading minuscule text is still unaffordable for human eyes.

#3 Avoid over-simplification

Simplification is always a goal of any app developers. However, Best Mobile Application Development Company in Singapore will avoid an oversimplified product. While a simple app can be an image of professional product if it guarantees user’s experiences, over-simplification may cause many drawbacks than expected. Just imagine that all text has same font, same sizes and same colors. An app with “one-color” texture which users find challenging to highlight your core value could be as difficult to use as a complex one.

#4 Complexity could be simple


An app is born to make something easier for users to follow. If your business requires variety of functions, consider splitting them into a set of related apps. This method not only can bring you higher yield from downloading or upgrading fee but also guarantee user’s experiences in each function. Complexity will become a huge disadvantage for your enterprise in case you attempt to simplify it much more than necessary. Combining all features in one app only sometimes can make users frustrating or the app itself too fat to run smoothly.

#5 Design for layers of experience.


Best Mobile Application Development Company in Singapore encourages you to ask yourself this question before going mobile “What makes you different?” The truth is, if you provide Internet users with things that they easily find in other apps while you’re newcomer, the possibility for being chosen is nearly zero. Building layers of experience for your app is the right strategy to stand out of the market. First-time users should feel something special and immediately valuable when they launch your app. Subsequent users should discover more utility that is easy to access. People using the app regularly over time should get deeper functionality to make even more sticky and useful.

-Source: Mobile Application Development: Tips from experts (part 1)

-See more: Mobile Application Development: Tips from experts (part 2) - 2n2media

Mobile Application Development Platform - 2n2Media

In recent years, Mobile application development is one of the most rapidly developing field in the technology world. Strongly supported by the booming growth of smart devices, there are millions of applications on the each operating system’s app stores. And when it comes to mobile application development, it is important to decide the best platform to develop your application.

It is not easy to decide which platform is best for you as each has its strengths and weaknesses. In this post, Mobile Application development Singapore will point out some pros and cons of each platform that can help you carry out the right decision in choosing where to start your next mobile app development project.

Hybrid App


Similar to any apps you on your phone, hybrid mobile apps are also installed on your device and can be easily found in app stores. Hybrid apps have various uses such as playing games, communicating through social media, taking photos and much more. A hybrid app is best described as a website wrapped in a native app.

Pros

The strengths of hybrid apps come in their simplicity and low costs. It is easy to develop a hybrid app and you may be able to save a lot of development costs using this kind of app. In addition, as most of Hybrid app’s codes are written in HTML, JavaScript and CSS, you can also port the apps to any other platform with ease. This porting process doesn’t require much additional development work as well.

Cons

However, you get what you pay for, hybrid apps are usually known for their bad design. They hardly provide as smooth and polished appearance as provided by a good native app and thus significantly reduce user experience.
Hybrid apps are also usually fail to perform a complete portability. This is the reason why many brands decided to develop their native app and Facebook is such an example.

In short, only consider Hybrid app as you mobile app development solution when you only need a very simple app or a temporary app that will be replaced by a native one in the near future. Otherwise, we strongly recommend that it is a better choice to start developing native apps from the very beginning.

Android


Pros

The first pros of Android is the low costs of devices running this platforms, which allow it to have a huge user base. Android to smart devices is like Window to computers. There are many brands with thousands of smartphones and tablet running Android, which means that they will use app from the Google Play. With this strength, an Android based app can reach more potential users than many other platforms.

Furthermore, Android also provides you more freedom in mobile app development. There are minimal rules to follow when you publish an app on Google Play and almost no rules for publishing on other Android marketplaces.

Cons

The main weakness of Android that causes difficulties for mobile app development is the version fragmentation. There are around many different versions of Android which require the developer to build and customize the app to be compatible to each version, which requires a lot development and testing time and will also increase the costs.

It is clear that for the good of your app’s widespread, you should have an Android version of you app as soon as possible. However, with high testing and development cost, you should carefully consider before starting the development. If the ability to reach as many users as possible is your priority, then you should consider Android as your first choice. Otherwise, if it is more important to maximize revenue, it should look to start elsewhere first.

iOS


Pros

Money is the first thing to talk when things come down to iOS app development. According to a research by Business Insider, with each $1.00 iOS developers make through app download revenue, Android developers are able to make only $0.19, which is an enormous difference. This makes iOS on top of the race for development income.

Developing and testing are also much easier for iOS apps. As Apple regularly update their devices to the latest version, the majority of iOS users are using the same platform and developers. Together with the handful number of devices using iOS, it is advantageous to start off with an iOS version of your app.

Cons

In contrast to Android, it is much more requirements to match when you publish an app on iOS devices, especially the way your app affect the operating system functions. It is fair to say that the approval process of Apple is quite strict and you should carefully check the Apple’s guideline before developing and iOS app to avoid any future mistake.

Higher revenue is clearly a strong advantage of iOS app. The ease of developing and testing also gives it some preferences. However, you must be sure that your app can conform Apple’s rules and keep it mind that you may not receive the same reach as with Android.
Windows Phone

Pros

Window Phone may have much fewer users than Android and iOS but it also means that there are still things to come from this platform to achieve a bigger market share. Additionally, with fewer apps on the Window Phone store, your competitive for being outstanding in the market may be a bit less intense. You will also catch the opportunity to develop an app that is similar to successful ones on other platforms but is not yet built for Window Phone.

Cons

Its strength is also its weakness. Statistics show that only 4% of mobile devices are running Window Phone and it is a huge motivation barrier to mobile app development on this platform. That is the reason why many companies are still reluctant in developing native app for devices using Window Phone

Window Phone is obviously not a potential first place to start you mobile app development. Only try to develop app for this platform when you already had Android and iOS version of your app and the budget is still abundant.

Conclusion

These are some pros and cons of the most popular mobile app development platforms on the market. We hope that this article will be beneficial when you are planning to develop your own mobile application. In case you need advanced support from an expert Mobile App Development Service Company, we are pleased to provide you non-obligatory consultancy and provide you high-grade service.

Mobile Application Development Singapore - 2n2media

2 n 2 Multimedia – Being an established Mobile Application Development Company Singapore, we have assisted our clients (from SMEs to MNCs) build enterprise solutions with varying complexity. We help you deliver sales and customer service to various mobile platforms, such as iOS, Android, Windows and many others. With mobile usage on the rise, simply having a mobile site is insufficient and a mobile application would help most businesses solve real business problems.

What drives us

Mobile devices have significantly grown in recent years, which results in over 60% of internet traffic nowadays come from these devices. Therefore, we understand that it is essential to provide our clients the ability to approach their customers through this valuable channel with high-grade mobile application development services. With our services, the clients’ websites can be viewed from any device, whether it is a smartphone, tablet or a desktop computer.

Our motivation is to wake up every morning knowing that we are building successful applications that make money for our clients as well as applications that rank top of the charts.

Who we work with

In our years of operation, we have worked with numerous clients, both startup companies and established brands. Whether our clients is a newly founded company or a famous one, we always try to be not just a “service provider” but being their partner who works together with them to carry out compelling mobile application development service. We also guarantee cost-efficient solutions to give you the best outcomes at the lowest costs.

Our understanding of iPhone, Android, iPad and web based technology enables us to bring a level of expertise to your enterprise like no one else. We know how to build products that can scale to your business’ needs, no matter how large.

How we work

At 2n2media we offer you mobile application development service conducted by a professional team comprises of experienced specialists with not only deep knowledge of the technical aspects but also strong communication skills and satisfying working attitude. Having years of experience in building highly innovate mobile applications, we know how to complete even the hardest stuff and provide you the results you desire for.

Our specialists are highly competent in the following areas of mobile application development:


        
                            iOS                             Android                            Windows

2 n 2 Multimedia has a wealth of experience in providing mobile application development services; over time, we have perfected our development flow and handcrafted a stringent and effective process:


Plan     Design    Develop     User Training    Deployment   Maintenance


Best Mobile Application Development Service

Are you looking to stream-line your current business processes by utilizing mobile devices and providing your staff with ease of mobility?
Do you have a great idea but have no idea how to go about kick-starting it?

Give 2 n 2 Multimedia a call today and we will be pleased to provide a non-obligatory consultation. Our team of experienced consultants in the field of Mobile Application Development in Singapore can work with you to develop strategies and craft out an optimal plan to implement the development of your next Mobile Application Development project!

Mobile Application Development: What’s behind your budget? - 2n2media

That comes in order to every institution owner exactly who decides to help scoot mobile the question “What’s behind your current budget?” though developing mobile edition with the business will certainly cost a person much, but how much is reasonable? How do a person understand it’s reasonable? your current below articles coming from Mobile Application Development Company in Singapore may let you get out your answer.

Where are you?


Make up your mind about location that you aim to. App Development cost varies in different regions due to many regions. A local US-based provider will charge you from $60 to $150 per man-hour while the cost in Europe falls between £60-£80 per hour for app development, and in Eastern Europe, a regular hourly price for the same quality job will range from $20 to $50.

What platform will your app run on?


Choosing a platform for your app plays an important role in your business plan. It depends on your target customers and their consumer behaviors. Different platforms have different coding languages also, which could not be shared together. With similar features, an Android app sometimes cost more expensive than iOS but vice versa in the other time.

Which scale is your app?

Do you prefer your mobile app with simple functions and a few screens or professional one with more than 10 pages? The more complex you want your app to be, the higher it costs.

What kind of data will you store?


A mobile app that stores structured data suited for database will definitely cost lower than one with larger files. Images, video, and audio are some of large files that require more professional app to store. That’s why it is more expensive than a database-oriented one.

What functions do you want for your app?

Functions you choose for your mobile app should be suitable with your business. Depend on the app market in your industry, Mobile Application Developer will price your product. Usually, an app with simple functions such as information display, one-click call, feedback submit will cost lower than one with upgrading features such as catalogue management, member system, notification pushing, marketing automation or scalable structure.

What level of security will you need?

Best Mobile Application Development Company in Singapore recommend business owner to build a complete security system for your app if you want to be professionally positioned in the market. Thus, it obviously cost more than unsafe one.

What analytics data will you need?


This is the most important thing in building an app. To satisfy detailed analytics data that business owner want, Mobile App Development Team has to create more features with complex layers of structure. It will be more expensive if you want more information on how users use the app or correlation between their visits and your revenue instead just minimal usage statistics.

How important will reliability or scale be to your app?

The last question is that how serious your going mobile plan is. If you are heading to a real business on mobile app, reliability or scale will play an important role in your plan. Automated scale or regular backups of data will cost much but prevent you from unexpected harmful issues.


Mobile App vs Mobile Website: Approval & Benefits - 2n2media

The debate between Mobile App and Mobile web site seems to become endless. However, below are generally a couple of main items which Mobile Application Development Company in Singapore think may affect to be able to business owner’s decision in choosing which involving these kind of a couple of tools.

Approval


It doesn’t matter what you do with Mobile website, once it’s created, it’s there. If you don’t register domain name for website, it doesn’t last long. If your content is not indexed by standard search engines, you become Deep Web or Hidden Web. If your website is reported disturbing or offensive, you get extremely low ranking from Search Engines. However, no one is in charge of approving websites. That’s the point distinguishing Mobile Website and Mobile Apps. Mobile Application Development also has approval process, when the developers submit their apps to App Store (for iOS app) or Google Play (for Android app) and wait for their approval before officially appearing on market. Many requirements, regulations and terms are set up for an app to get approved. If your app is rejected, it doesn’t exist. However, App Developers still have chances in another store if their apps are rejected in one place.

This is a complicated condition for any Mobile Application Developer, which turns out a big advantage for Mobile Website Team.

Benefits


The truth is that you cannot expect to receive the same result if you’re doing different things from others. For example, if you’re working in production field, what you should aim to is the increase in order and revenue. However, if you’re running a service business, you must strive for as much customer satisfaction as possible, which is indicated by their positive feedback, tips, coming back or new visitors having relationship with them.

Each of the two tools has its specific benefits to the business owner so you should make up your mind what you’re heading to.


The optimized mobile website can provide your business with these below benefits:
Easy to be found online: Web pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find your business. Do you know that your regular visitors can be automatically sent to your mobile site when they are on a handheld (using device-detection)?

Easy to be shared: Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print.
Easy to be updated: In comparison with mobile app, mobile website seems to be easier to update content or design or structure. All you have to do to apply changes is to publish the edit once and the changes are immediately visible.

Along with due to the actual down below gains, the idea significantly improves your SEO Performance.

While, the actual well-developed cellular application may possibly advantage an individual next advantages:

Completely new service giving: Have a look at Tuber, an effective business via cellular application. In order to make simpler your company with neither brick-and-mortar or on the net web shop as well as integrating many characteristics in little gadgets, the cellular application is a superb tactic.
Complex car finance calculations or document: Any well-developed app usually features information accumulating as well as inspecting function. That means that you can manipulate information with difficult car finance calculations, stock chart or accounts (think banking or investment) with your required time period.

Now you have acknowledged what’s going on with the controversy about Portable Web page as well as Portable Application, the main stage that you simply acquire instantly is usually to make a decision the method that you desire your company to be added to marketplace as well as in customer’s look at. This kind of choice will assist you to describe which usually software works for ones proceeding cellular strategy. Don’t think twice in order to obtain says by Mobile Application Development Service Company Singapore if you try to find remedies for ones business.


Mobile App vs Mobile Website: Trend and Structure - 2n2media

It comes for you to debate exactly about that will tool entrepreneurs Just in case invest in with regard to it is start-up company: Mobile App or even Mobile Website? the acceptable situation is actually that you have giant budget That is actually spent in both regarding them along with ability to Master your 2 tools at the same date successfully. However, institution is effortless along with your own goal is actually maximize cost-effectiveness, not maximum expenses. Our Mobile Application Development Company Singapore will provide an individual ones comparison involving differences between Mobile App AND Mobile site through the hope involving helping clarify what it is advisable to do Utilizing your business.

Consumer trend

Flurry.com, an analytics firm specialized on App Developer, has published their result on mobile usage by US consumers survey during the first quarter of 2014.


While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, increase by 4 minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.

These figures give a warning to both Mobile Website and Mobile App Developers. While Mobile Website should pay more attention to improve and develop more convenient functions for their users, Mobile App should be ready to the sharp increase in number of application users. The undeniable advantage of Mobile Website, which is the accessibility for websites on smaller devices such as phones or tables, seems to not as necessary as it was in the past. People change their habits along with changes in the world every day. The survey demonstrated the current position of each tool and consumer trends in this period of time, which can be better or worse in the future thanks to what Developers react to them.

Structure

Mobile App and Mobile Website can look very similar at first-glance and seem to be not much different from each other to many people. Both of them are accessed on handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets. However:


A mobile website has the same structure as standard website. It consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). They display text content, data, images and video, access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping. Mobile website is just designed for smaller handheld display and touch-screen interface, compared with standard one.


Meanwhile, Mobile Application must be downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Google Play Store, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.
Shortly, the differences in their structures give Mobile App a plus: accessibility regardless to Internet connection.