Consumption measure how many people viewed, downloaded, or listened to the content when visiting your website. Consumption metrics are necessary because they help you understand how your content is viewed.These metrics include:
Page Views: Page view metrics track how many people have seen the pages and content on your website. These are the easiest metrics to find and record.
Video Views: Video view metrics track how many people have seen your videos. You can measure these using YouTube Insights or its equivalent if you use another video host.
Downloads: Download metrics track the number of times people download your downloadable content.
These metrics refer to How resonant is your content and how often is it shared with others across the web. Content sharing has become a common standard of content utility and popularity, so these metrics are good indicators of your website’s performance.
Social signals that visitors give by clicking share buttons on your website. They come from sites like Facebook, Twitter, Google+ and so on.
Backlinks: A backlink is made when a different website links to your page. To evaluate this, you can check via Google Analyticsor any other analytics software.
You can encourage content sharing by using share buttons on your blog posts, articles, and other content. If your website doesn’t have them already, check out some websites that offer content sharing function.
Lead generation Metrics
These metrics evaluate How often does content consumption result in a lead. Lead generation is a vital aim for businesses. The goal of providing rich content is ultimately to turn website visitors into your sales funnel, make them from passive viewer become active and loyal followers.
Examples of the metrics, you should be concentrating on:
Conversion rates: The number of unique site visitors measured against the number of conversions.
Form completions and call-to-action downloads: The number of times a visitor signs up for your newsletter, downloads a special report, etc.
Blog subscribers: You can measure this via your blog account or through some services.
If you use your website to sell products and services, then this one probably matters the most to your business. Tracking sales metrics usually involves analyzing data within the CRM system you have in place for your business and customers. To efficiently track sales metrics, you should include trackable factors on your website (like a call-to-action to a product landing page). You can also include call-to-actions at the end of blog posts. By doing so, you will be able to track which content on your site is actually driving visitors to purchase your products or services.
Setting website goals to ensure success
Your website purposes are the foundation from which you build your marketing strategy, so clearly defined purposes are important for evaluating the success of your website. Make sure you set S.M.A.R.T goals:
Specific: Who, what, where, when, and why?
Measurable: They should include numbers and figures.
Attainable: Your goal should present a challenge, but not be impossible.
Relevant: Does your website goal fit with your overall marketing and business goals?
Time-based: Do you want to reach this goal in a week? Six months? A year?
Also, remember that your goal setting should include a budget that will support your online marketing efforts.
If you know the answers to all four of those key questions, you have a holistic content marketing measurement system that will help you efficiently and effectively judge content pieces and archetypes. You can also determine actual ROI on a per piece basis, as well as on your overall initiative. Content isn’t just about consumption, so don’t only track consumption. It’s also about sharing and leads and sales.
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Source: References from reliable websites and forums.
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