Apple SWIFT: Why and why not? (Part 2) - 2n2Media

Despite having many advantages appealing developers to switch from or use along with Objective-C, below are some reasons that Mobile Application Development Company in Singapore think you should avoid applying this powerful and intuitive programming language to apps for iOS, OS X and watchOS.

#1 Just for Apple

Swift is a good move for Apple; it makes developing for iOS more attractive. And because Swift, like Objective-C, is only relevant within the Apple ecosystem it encourages developers to commit exclusively to Apple and neglect other platforms. This is clearly a good outcome for Apple, but it’s a bad outcome for developers wanting to engage as many people as possible.
Apple’s global smartphone market-share is hovering at around 20%. Meanwhile, mobile device usage has already surpassed desktop device usage and continues to grow. These stats make two things very clear: the future is mobile and mobile extends FAR beyond the Apple ecosystem. Developers wishing to engage the majority of mobile audiences need to reach beyond Apple’s ecosystem and Swift won’t help.
The best hope for cross-platform mobile development continues to rest with HTML5, CSS and JavaScript. These technologies are widely used, widely understood, widely supported and (perhaps most importantly) their fate is not controlled by a single company. By using web technologies, developers can write their app once and launch it to Android, iOS, Windows Phone or any modern device. And in cases where HTML doesn’t support a specific mobile feature technologies like PhoneGap exist to ‘bridge the gap’.

#2 Incomplete version

It’s a good product, but is it time for you to pick it up? The language that’s available today isn’t the finished product. Apple is still working on it, and it’s highly likely that new features will be added over the coming months. While it may well be worth coding in Swift to familiarize yourself with the language, to do so you’ll need to use Xcode 6 beta and the iOS 8 SDK (also in beta). And don’t forget: Apple’s app stores won’t accept apps built with Swift until it first releases Yosemite and iOS 8.

#3 Not that fast (?!)

Despite the name, Swift is unlikely to result in applications that run much faster than applications written in Objective-C. Although the two languages are different, they’re not that different – both target the same Cocoa and Cocoa Touch APIs (for OS X and iOS, respectively), both are statically typed languages and both use the same LLVM compiler as well. There will inevitably be performance differences, as the two languages aren’t identical after all, but don’t expect significant differences.
Now that you are aware of reasons that help you find out whether you should build mobile app with Apple’s SWIFT language, consider your situation and condition at the present time before making any changes on your app development. The Best Mobile App Development Service in Singapore will assist you to find the most suitable solution to your business.

Apple SWIFT: Why and why not? (Part 1) - 2n2Media

More than one year ago, Apple released a test version of their new programming language, which marked the new age of mobile application development. Any developer, as recommended in the below article, should be aware of two sides of this safe, fast and interactive language. Mobile Application Development Company in Singapore will give you a quick look at “Why” and “Why not” developers build their app on Apple’s new language named SWIFT.
If you still have no idea why switching to SWIFT is a step that any developer should take, below are three reasons for “Why”.

#1 Safety

Unsafe code is the first one SWIFT aims to eliminate. Variables are always initialized before use, arrays and integers are checked for overflow, and memory is managed automatically. Syntax is tuned to make it easy to define your intent — for example, simple three-character keywords define a variable ( var ) or constant ( let ).
Another safety feature is that by default Swift objects can never be nil. In fact, the Swift compiler will stop you from trying to make or use a nil object with a compile-time error. This makes writing code much cleaner and safer, and prevents a huge category of runtime crashes in your apps. However, there are cases where nil is valid and appropriate. For these situations Swift has an innovative feature known as optional. An optional may contain nil, but Swift syntax forces you to safely deal with it using the “?” syntax to indicate to the compiler you understand the behavior and will handle it safely.

#2 Fast and Powerful

Fast is the earliest concept for this new programming language. It’s easily found in the name. Using the incredibly high-performance LLVM compiler, Swift code is transformed into optimized native code that gets the most out of modern hardware. The syntax and standard library have also been tuned to make the most obvious way to write your code also perform the best.

Swift is a successor to both the C and Objective-C languages. It includes low-level primitives such as types, flow control, and operators. It also provides object-oriented features such as classes, protocols, and generics giving Cocoa and Cocoa Touch developers the performance and power they demand.

#3 Interactive Playgrounds

What is better than playing while working? SWIFT makes good compatibility with Playgrounds, which turns writing code out fun and simple. Type a line of code and the result appears immediately. You can then Quick Look the result from the side of your code, or pin that result directly below. The result view can display graphics, lists of results, or graphs of a value over time. You can open the Timeline Assistant to watch a complex view evolve and animate, great for experimenting with new UI code, or to play an animated SpriteKit scene as you code it. When you’ve perfected your code in the playground, simply move that code into your project.
And new in Xcode 7, playgrounds can contain comments that use rich text with bold, italic, and bullet lists in addition to embedded images and links. You can even embed resources and supporting Swift source code in the playground to make the experience incredibly powerful and engaging, while the visible code remains simple.

-Source: Apple SWIFT: Why and why not? (Part 1)

3 misconceptions about mobile application - 2n2Media

The number of applications available on different app stores across platforms has significantly increased in recent year to the number of 2 million. This is a predictable result according to the nonstop development of mobile devices. In this age of technology, it is almost impossible to imagine a day without using smartphone or tablet.

The more applications available means the competition to be outstanding on the market is more and more challenging. Companies have poured millions of dollars into the process of mobile application development and marketing with the hope of making the best out of this promising technology innovation.

However, there are still some common misconceptions that are widely accepted by many developers and marketers. Thus, it hugely limit the ability of them in turning their app into business success. In this article, Mobile App Development Singapore will point out 3 misconceptions and how we can gain valuable growth through solving these problems.

The cheaper the better

It is a common case that a mobile application development company always try to lower their cost-per-install rate, which sees them focus on achieving cheap users and regularly overlook the importance of quality users to their revenue. One thing that you should always take in mind is that it is easy to get cheap users but to make them spend their money on your app is a whole different thing.

Do you know the 80/20 rule? It can be perfectly applied into this situation. According to researches, the top users of an application, which only account for 1% turn out to provide an impressive 90% of the revenue. This fact gives mobile app developers and marketer a vital mission: How to increase the number of high-spending users?

The key point here is to understand the needs of users when they use your app. Any individual will look for a solution to their demands when they user a specific product. Understanding your users will help you to develop and market your mobile app in a way that best satisfy them. As a result, they will be more loyal to your app and ultimately find the need to spend money to improve their using experience, which they found worthy.

For example, if you are developing a game application, you should know which part of the game your users will tend to spend. An impatient gamer would spend money on boost packages to reduce the building time in a construction game, for instance. Or if your app is full of interesting stuff, motivate your users to improve the download amount and speed by investigating some money into the app.

More users means more revenue

Yes, it is obviously important to gain new users to your application. However, according to the preceded part, loyal users who maintain regular engagement are those who give you the money. Unfortunately, generating user engagement is usually not well focused, which results in a lot of potential revenue being wasted.

You may be able to attract people to use the app but have you ever taken a look at how many of them remain using after some initial interest? Statistics show a shocking 20 percent of users leave an app only after the first use and they surely provide no benefit to your pocket.

Therefore, instead of following the tired race for user acquisition, pay more attention to your current users, whose lifetime value is a real treasure for you. In addition, getting users back to your app is also a wise decision. User regeneration is much more cost-efficient than trying to look for new users and is something you should do for the long-term growth of your app.

There are many way to conduct website retargeting, including the use of mobile app engagement ads, push notifications and email. Furthermore, communication with your users is also a good way to increase their loyalty. You should have some special offers for long-term users or some promotion to motivate a former user to re-engage.

Mobile analytics software is not needed

Mobile analytics software is a useful tool which gives you valuable data on how your app is performing and the flow of users. Nevertheless, its importance is usually underestimate in the process of mobile application development, especially from app marketers.

One of the strongest and most beneficial feature of analytics software is its ability to track your users’ ID, which results in worthy information to be used for marketing purposes. From the ID tracking, marketers are given an insight of their users including demographic, geographic and psychographic characteristics. From these data, it is possible to focus on the group of potential customers who are categorized based on the same characteristics. Another use of ID tracking is to retarget users for further actions.

Some practices in the past showed the huge benefit of data-driven targeting. With this method, the number of in-app subscriptions of a news app has grown by over 30 percent while a messaging one received a double-digit lifts of key engagement events.

Therefore, it is sensible to state that analytics is not only for technical people but marketers should develop full understanding of this tool as part of the mobile app development success. It should be considered at the first choice in in growing and monetizing an app in a targeted way.


Regardless of what application you are developing and marketing, a high revenue is always the result a mobile application development company try to provide their clients. In addition to the various methods that can be applied to improve the app quality and its spreading ability to customers, solving these misconceptions is also an important task for developers and marketer to take in mind. We hope that you will find this article beneficial and can develop your own solutions. If there is any need for high quality app development services, Mobile App Development Company in Singapore is proud to be you partner. Just give us a call and we will be pleased to provide a non-obligatory consultation.

Best Mobile Application Development Company - 2n2media

Mobile devices are obviously an indispensable part of human daily life in the age of technology. It is almost impossible to live a normal day without seeing a smartphone or tablet around you. The significant popularity of mobile devices lead to a high demand for mobile application. Nowadays, one of the first requirements for a brand to effectively approach its customer is to have a mobile-based application.

As a result, a professional mobile application development company which can create high quality app is always on top of the hunting list of any brand when they need to establish a new communication with customers.

However, with thousands of companies providing mobile application development services on the market, it is not an easy task to make the right decision. A wrong choice would come back causing the client severe consequences as the application is at low quality and cannot satisfy customers.

Understanding this problem, Mobile App Development Singapore will give you some criteria that would help you choose a good development service agency.
What skills does a developer need?

1. Cross-platform development

The market pie of mobile devices is cut into many pieces with the appearance of many different platforms. Some famous ones to be named are Android, iOS, Window Phone which account for most of the current users. Therefore, being accomplished at only one operating system is not enough for modern developer regardless of how good he is at that platform. More platforms mean more audience can access the app.

A professional mobile app development company must have specific teams consisting of expert developers on different platforms. It allow them to create apps on a variety of operating systems to maximize the number of customers their client can reach

2. UX/UI design

There are millions of app available on the market, which mean the competition to gain customer attention to your app is very high. The key to stand out from the crowd your app must provide users satisfying using experience and illustrating an appealing design. This is where User Experience and User Interface make sense.

The best mobile application development company must be highly competent with creating quality using experience along with a comfortable and attractive interface. This ability is reflected through their past work. A company with a good portfolio is surely a more trustworthy one when it comes to this aspect.

3. Communication

Long gone the time when a developer only need to know how to code. With the high competition nowadays, every mobile app development company has to change themselves as well. To effectively provide the service that leaves a smile on client’s face, communication skill is also a must.

Maintaining continuous communication with client is the key element to understand what they need and demand from the product and find the best way to match it. Digital technology innovation gave a huge boost to this activity and it is now no longer a challenge to stay in touch with each other. In short, find an agency that you will be available for you after just a call.
What can a professional mobile app development offer you?

Quality, for sure. The first thing you would require from your partner is a high quality product that functions completely as your desires. In addition, it should be conducted in the shortest possible time and at the lowest cost.

Then, how can they deliver you such service?

A professional agency know what they have to do. To successfully match their products with clients’ demands, a mobile app development company develops different team with experts on their fields. Working on their strongest points, these developers are able to create the best outcomes in the shortest time. Moreover, with years of experience, your established partner have developed well understanding of the market. What is the current trend, what will interest use, etc. Everything is taken into consideration to develop the most satisfying mobile application for you.

They also know you well. Good companies are efficient at building strong communication and learning of their clients. In addition, the service doesn’t end after the app is published. Follow up steps will be continuously conducted to improve the quality of the application to ultimately carry out the perfect product.

It is clear that partnering with a professional agency will give you huge benefits with your effort to create a mobile experience for the customers. You will be offered the best quality outcome while saving a lot of time and money.

Best mobile app development company in Singapore

Proud to be one of The Best Mobile Application Development Service provider in Singapore, 2n2 Multimedia we have assisted our clients (from SMEs to MNCs) build enterprise solutions with varying complexity.

We establish a strong team with expert developers on different platforms including all of the most popular on the market such as iOS, Android and Window Phone. In addition, we strongly understand the need of learning about our customers to deliver the most appropriate products and services for them.

In you ever need a trustworthy partner in app development, Give 2n2 Multimedia a call today and we will be pleased to provide a non-obligatory consultation. It is our pleasure to work with you to develop strategies and craft out an optimal plan to implement the development of your next mobile application development project!

Mobile Application Development: What’s new? (Part 2) - 2n2media

Swift surges onto developer scene

Apple’s Swift language seems to be in a must-know list of any developer, especially when they aim to iOS app. It is a multi-paradigm, compiled programming language created by Apple Inc. for iOS, OS X, and watchOS development. Swift is designed to work with Apple’s Cocoa and Cocoa Touch frameworks and the large body of existing Objective-C (Obj-C) code written for Apple products. In comparison with Objective-C, Swift is intended to be more resilient to erroneous code (“safer”) and also more concise. It is built with the LLVM compiler framework included in Xcode 6, and uses the Objective-C runtime, allowing C, Objective-C, C++ and Swift code to run within a single program.
Swift was designed to address safety trade-offs as well as support the core concepts to ensure Obj-C flexible and good performances of these features: notably dynamic dispatch, widespread late binding, extensible programming. For safety, Swift introduced a system that helps address common programming errors like null pointers, as well as introducing syntactic sugar to avoid the pyramid of doom that can result. For performance issues, Apple has invested considerable effort in aggressive optimization that can flatten out method calls and accessors to eliminate this overhead. More fundamentally, Swift has added the concept of protocol extensibility, an extensibility system that can be applied to types, structures and classes, Apple promotes this as a real change in programming paradigms they refer to as protocol-oriented programming.
A survey on 8,000 developers by VisionMobile revealed that one out of five were using Swift just four months after its public launch. Compare that with a 39% usage share for Objective C (which obviously had a bit of a head start with iOS-centric devs) among device-side developers. That’s rapid adoption, to put it mildly.

Internet of Things

To best describe Internet of Things, it includes everything from cell phones, coffee makers, washing machines, headphones, lamps, wearable devices and almost anything else you can think of. The analyst firm Gartner says that by 2020 there will be over 26 billion connected devices. The Internet of Things is a giant network of connected “things” (which also includes people). The relationship will be between people-people, people-things, and things-things
Plenty of developers are investing energy in something that might take a while to deliver a tangible payoff: the Internet of Things: (IoT). More than half (53%) of developers included in the report say they’re working on some form of IoT project. Interestingly, many are doing so as a side project or hobby, not their actual job. It’s no real surprise that the biggest areas of current interest within the broad Internet of Things universe are those where existing mobile platforms—namely iOS and Android—have a clear stake, such as the smart home/smart building and wearable computing markets.
Above are upcoming trends that are predicted to significantly affect the way we are doing in mobile application market. To sum up, app developers now should pay more attention to the interchange of platform for wider use of their app and the most popular coding for app building. The given information above is also clue for business owners to have more unique ideas to run a business with mobile app.
If you are serious with professional mobile app business, make a clear plan first on every step that you want to take. The Best Mobile Application Development Company in Singapore are willing to assist you to turn your dreams into real business with real figures.

Mobile Application Development: What’s new? (part 1) - 2n2media

In the way to become experts in application development, updating new trends in the industry should be the top priority to app builder. This is an ongoing process that even professionals still do to maintain their job effectiveness. Below are top 5 new trends expected to happen to upcoming year of mobile application that Best Mobile Application Development Company in Singapore would like to recommend you tried.

The exposion of cross-platform tools

According to a report from The State of the Developer, use of cross-platform tools has jumped from 23% to 30% during the past two quarters this year. It also showed that 83% of respondents use at least one third-party tool for things like analytics, crash reporting, and testing.
Cross platform mobile development refers to a technique of writing a single codebase for apps that will eventually be used on different operating systems. Google and Apple encourage code to be written in contradicting ways, making it very difficult for programmers to write a singular codebase that is efficient on both platforms. It also means that developers will have to duplicate code and keep tweaking it to work for both platforms. Despite these difficulties, there are more and more people taking this idea into serious consideration. It is obvious to see that the wider range of devices that an app run on, the more popular it become.

Enterprise apps vs. consumer apps

It’s easy to see from the beginning of mobile application era that apps made for enterprises will likely to earn much more than consumer apps. The reason is that while consumer apps generate their revenue from downloading fee or/and upgrading fee from Internet users, which is difficult to control, enterprise apps are fed by not only company’s fund but also profit from users.
Moreover,: 43% of developers focused on enterprise apps hit or exceed $10,000 per month in revenue, compared with just 19% of consumer app developers. Many consumers aren’t eager to shell out real money for mobile and other digital apps.

On the other hand, as VisionMobile’s report says:

businesses are very willing to pay for software that helps them be productive and make money

Under the view of development career path, building apps for enterprises seem to give developers more interesting experiences even though their creativity might be limited sometimes than working alone.

-Source: Mobile Application Development: What’s new? (part 1)

-See more: Mobile Application Development: What’s new? (Part 2) - 2n2media

Mobile Application: Did you try DIY? - 2n2media

D.I.Y, standing for Do It Yourself, refers to the process that you do something on your own instead of asking somebody’s help. In business, if any job can be done DIY, it usually will help save cost for the enterprises in comparison with outsourcing. Now if you are thinking of creating your own mobile application, below are some tips that Best Mobile Application Development Company in Singapore think you should consider before taking action.

Free or paid?

Some people don’t mind paying for creating their own app. Others prefer free softwares or tools to simplify their job. Usually, DIY Mobile App Development can be done by some popular kits that you can easily find online. This kit can provide you with samples, source code, developer tools and emulators for testing your app.
If you intend to build an Android app, you may cost not much or totally nothing. Registration fee for one-time developer may be needed to distribute your apps in marketplace but it’s still affordable for DIY developer.
iOS app, in contrast, may be an expensive option. The reason could be a wider range of tools, tops, debugging tests and guides for any purpose, compared with free kit from Android.
Windows platform may also charge you registration fee for approval. However, it cannot be denied that Windows supports app developer much more than you can expect. From clear documentation on approval process to valuable advises on the best practices for marketing your app. You’ll get what you pay.
Free or paid tools are up to you. You have to decide which platform you will run app on and which features you want for your app then will be wiser in choosing a free or paid development kit.

Useful tools for DIY app

  • SwebApps: an inexpensive tool that can help you build, track and update a native mobile app for your business. One-time development fee is required, though.
  • RunRev: a cross-device platform, where you can try combining capabilities of iOS and Android devices in your app prototypes. You can also deploy to whatever platform that you target to. Tutorials are provided and so are package budget.
  • MyAppBuilder: This looks like more a mobile app outsource agency since they can take care of everything you need. Give them your content and wait for them to be displayed on app store. Monthly membership fee is required.
  • Mippin: Yearly fee is applied. It could be because the high convenience of this tool. It has wide range of platform (Android, iOS, Windows) and provides flexibility in designing the app. You don’t even have to worry about distributing app to iTunes or other App stores thanks to Mippin fuction.
  • GENWI: the only tool giving you three-month trial. It not only allows you to create and generate app on all popular devices such as iPad, iPhone, Android and HTML5. The app, thanks to GENWI, can even include various revenue-generating capabilities for business such as ads, coupons and in-app subscription. You can revise your app as often as you like. It seems to be the most attractive mobile app development kit here.

In conclusion, if you would like to challenge yourself with building a mobile app on your own, there are many tool kits out there waiting for your picking up. However, Best Mobile Application Development Company in Singapore can ensure a professional mobile app under reasonable budget and leading time, just in case you decide to outsource your product.