Analyze the Mobile Market
Developing applications for mobile is very different from developing for the Web. Since mobile user demands are changing rapidly, as a mobile app developer you should think of constantly combining outstanding features in your app. In order to engage them over the long term, you need to provide them the maximum of user experience from your mobile application. Understanding the user’ needs
help you serve them better, by adding more features and functionality to your app in its subsequent versions.
For instance, incorporating voice commands, location-based services, multi-touch gestures, and so on, would entertain users, thereby encouraging them to come back for more.
Make an Online Image
Build an online image for your mobile app. Promote it as much as you can – this is the way you can draw targeted traffic towards your app. Using an analytics service is really important to gain valuable insight into guests’ viewing and purchasing habits. Using some feedback mechanism to interact with users and get their feedback as well. Bring a listenable, friendly and useful image to users.
Keep updating both your Website and your app, so that you are always offering something new to your users.
Link with Mobile Social Networks
Social networking sites are gradually showing their efficient role in pushing business to a new level. Use this to your advantage. Integrate your app with popular social networks such as Facebook, Twitter… Then try to enable social tagging which enables users to add descriptive keyword content to your app. So the users will talk about your application to their contacts, which will expand your image and market.
Along with marketing plan like advertising or PR, you also should offer your mobile app users promotional deals from time to time. Using these in combination with location-based services would enhance your business many times over.
For instance, monitor your customers’ user behavior and try offering special deals and coupons to customers from stores closest to places they visit most often.
Always update your app and make it accessible to the user at all times.
Try to make your app compatible with a variety of devices, including feature phones.
Always offer users a secure online environment
Ask users to rate your app while they are still using them, rather than during uninstall.
Follow the masters in the business and learn the tricks of the trade from them.
These are some solutions for you to engage users with your mobile application. If you want more information or you are looking for the best Web Design Company to assist you with any needs, simply reach us at 2n2media in Singapore! We can provide your company with the most effective solutions.
Source: References from reliable websites and forums.
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