Flurry.com, an analytics firm specialized on App Developer, has published their result on mobile usage by US consumers survey during the first quarter of 2014.
While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, increase by 4 minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per day are spent in the browser, with the balance of time focused on applications.
These figures give a warning to both Mobile Website and Mobile App Developers. While Mobile Website should pay more attention to improve and develop more convenient functions for their users, Mobile App should be ready to the sharp increase in number of application users. The undeniable advantage of Mobile Website, which is the accessibility for websites on smaller devices such as phones or tables, seems to not as necessary as it was in the past. People change their habits along with changes in the world every day. The survey demonstrated the current position of each tool and consumer trends in this period of time, which can be better or worse in the future thanks to what Developers react to them.
Mobile App and Mobile Website can look very similar at first-glance and seem to be not much different from each other to many people. Both of them are accessed on handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets. However:
A mobile website has the same structure as standard website. It consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). They display text content, data, images and video, access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping. Mobile website is just designed for smaller handheld display and touch-screen interface, compared with standard one.
Shortly, the differences in their structures give Mobile App a plus: accessibility regardless to Internet connection.