The cross-platform mobile messaging application Whatapps has launched its new function which allows users make a phone call inside this application via wifi or 3G connection. This update applies for smart phones of iOS and Android. In fact, feature of making phone call inside other OTT apps (Over the top Application) such as Viber, or Skype is quite familiar to us. However, the power and influence of Whatsapp is more enormous than other competitors because of not only the number of users up to 800 million but also its method to connect people all over the world.
According to Allot Communications, the interactive traffic with network operators has increased by 5% since Whatsapp released their phone call feature for Android smart phones. Whatsapp now
becomes a popular communicative tool particularly in Europe and developing countries, not only a merely favorite cross-platform mobile messaging application.
It’s easy to understand the reason why people in developing countries have craving for a mobile application offering free service to connect people instead of spending money on messaging or phone call. Taking up this idea, many Smart phone manufacturers penetrate the common market of inexpensive models of smart phone.
Along with the prevalence of smart phones, mobile application development service is indispensable to demand of messaging and calling: Viber, Skype or Wechat. However, these OTT applications encounter major barrier which is the opposition from network operators. Once users send messages or make phone call via these apps instead of using normal communicative services, revenue of network operators will be reduced.
Why Whatsapp doesn’t face this obstacle although it is an OTT service? The answer is: It chooses to cooperate with the network operators instead of competing with them. According to Allot’s statistics, 37% of worldwide network operators collaborate with Whatsapp for mutual benefits.
The collaboration can be defined as Whatsapp and the network operators will provide customers with unlimited packages for messaging and calling via Whatsapp. By making use of their potential users, Whatsapp brings about more and more contracts for the network operators for mutual benefits. Especially when Whatsapp and Facebook, the world’s biggest social networks, cooperate with each other, no network operator can refuse the cooperative invitation.
According to Whatsapp representative’s statement, video call will be the major feature considered to update on this mobile application in the future. Not long after the messaging and calling, customers will be able to see the ones they are talking to. Based on the number of users amounting up to one billion by the end of this year, any updated features from Whatsapp will retain significant influence.
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