Mobile Application Development Platform - 2n2Media

In recent years, Mobile application development is one of the most rapidly developing field in the technology world. Strongly supported by the booming growth of smart devices, there are millions of applications on the each operating system’s app stores. And when it comes to mobile application development, it is important to decide the best platform to develop your application.

It is not easy to decide which platform is best for you as each has its strengths and weaknesses. In this post, Mobile Application development Singapore will point out some pros and cons of each platform that can help you carry out the right decision in choosing where to start your next mobile app development project.

Hybrid App

Similar to any apps you on your phone, hybrid mobile apps are also installed on your device and can be easily found in app stores. Hybrid apps have various uses such as playing games, communicating through social media, taking photos and much more. A hybrid app is best described as a website wrapped in a native app.


The strengths of hybrid apps come in their simplicity and low costs. It is easy to develop a hybrid app and you may be able to save a lot of development costs using this kind of app. In addition, as most of Hybrid app’s codes are written in HTML, JavaScript and CSS, you can also port the apps to any other platform with ease. This porting process doesn’t require much additional development work as well.


However, you get what you pay for, hybrid apps are usually known for their bad design. They hardly provide as smooth and polished appearance as provided by a good native app and thus significantly reduce user experience.
Hybrid apps are also usually fail to perform a complete portability. This is the reason why many brands decided to develop their native app and Facebook is such an example.

In short, only consider Hybrid app as you mobile app development solution when you only need a very simple app or a temporary app that will be replaced by a native one in the near future. Otherwise, we strongly recommend that it is a better choice to start developing native apps from the very beginning.



The first pros of Android is the low costs of devices running this platforms, which allow it to have a huge user base. Android to smart devices is like Window to computers. There are many brands with thousands of smartphones and tablet running Android, which means that they will use app from the Google Play. With this strength, an Android based app can reach more potential users than many other platforms.

Furthermore, Android also provides you more freedom in mobile app development. There are minimal rules to follow when you publish an app on Google Play and almost no rules for publishing on other Android marketplaces.


The main weakness of Android that causes difficulties for mobile app development is the version fragmentation. There are around many different versions of Android which require the developer to build and customize the app to be compatible to each version, which requires a lot development and testing time and will also increase the costs.

It is clear that for the good of your app’s widespread, you should have an Android version of you app as soon as possible. However, with high testing and development cost, you should carefully consider before starting the development. If the ability to reach as many users as possible is your priority, then you should consider Android as your first choice. Otherwise, if it is more important to maximize revenue, it should look to start elsewhere first.



Money is the first thing to talk when things come down to iOS app development. According to a research by Business Insider, with each $1.00 iOS developers make through app download revenue, Android developers are able to make only $0.19, which is an enormous difference. This makes iOS on top of the race for development income.

Developing and testing are also much easier for iOS apps. As Apple regularly update their devices to the latest version, the majority of iOS users are using the same platform and developers. Together with the handful number of devices using iOS, it is advantageous to start off with an iOS version of your app.


In contrast to Android, it is much more requirements to match when you publish an app on iOS devices, especially the way your app affect the operating system functions. It is fair to say that the approval process of Apple is quite strict and you should carefully check the Apple’s guideline before developing and iOS app to avoid any future mistake.

Higher revenue is clearly a strong advantage of iOS app. The ease of developing and testing also gives it some preferences. However, you must be sure that your app can conform Apple’s rules and keep it mind that you may not receive the same reach as with Android.
Windows Phone


Window Phone may have much fewer users than Android and iOS but it also means that there are still things to come from this platform to achieve a bigger market share. Additionally, with fewer apps on the Window Phone store, your competitive for being outstanding in the market may be a bit less intense. You will also catch the opportunity to develop an app that is similar to successful ones on other platforms but is not yet built for Window Phone.


Its strength is also its weakness. Statistics show that only 4% of mobile devices are running Window Phone and it is a huge motivation barrier to mobile app development on this platform. That is the reason why many companies are still reluctant in developing native app for devices using Window Phone

Window Phone is obviously not a potential first place to start you mobile app development. Only try to develop app for this platform when you already had Android and iOS version of your app and the budget is still abundant.


These are some pros and cons of the most popular mobile app development platforms on the market. We hope that this article will be beneficial when you are planning to develop your own mobile application. In case you need advanced support from an expert Mobile App Development Service Company, we are pleased to provide you non-obligatory consultancy and provide you high-grade service.

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