Let’s spend a couple of minutes thinking of the importance of content updating for a website. For example, if your website is about Real Estate, your clients expect it to be up-to-date with latest news related to real estate market. They are also impressed by the frequency of information kept posted. In case your site doesn’t require updated information, pay more attention to your company profile. Do you want your site emphasize your strength, advantage of your service and products? If yes, here are some suggestions:
Your products help clients save their time
Your products help client save their money
Some useful application for your products
Some may say “I’m a businessman not a poet”. However, why not give it a try? You will be amazed with the result. If your content is not as beautiful as a poem, description of products and profit in detail will bring about effect.
Take these sources as your reference:
2.Check content carefully
Remember that the content does not only include words on your website, but also images, links, logo and email address. Make sure to check your links whether it doesn’t satisfy your customers’ need, and then find out if they feel comfortable enough to get accessed to your website. In addition, check the amount of time loading of the content and images. In case they take more than 10 seconds for an image of your product, there is more likelihood you lose your customers due to the massive number of images.
3.Create feedback section
In fact, the more feedback your clients send to you, the more comfortable they feel. Hence, there will be an increase in their purchasing and attention to your business. Let’s take a look at followings ways you can get feedback from clients:
Create online feedback section: The most effective method to receive the suggestion and contribution to perfect your products and service. Feedback is a great encouragement to improve the quality of products, and also reflects current common trend in the market.
Hold competitions: Ask your customers the reason why they are interested in your product/ service and hand out awards weekly or monthly to winners. This is also helpful for suggestion from customers to promote innovation in quality of your products and service.
Online research: Get the feedback of customers about the quality and their satisfaction of your product and service by filling in online form. You will learn from experience and understand their need.
4.Always listen to your clients and learn from the experience
If your customers don’t get accessed to your website weekly for the sake of some reasons, make sure to renew the content to make it more interesting, updated and attractive to them. Updating content isn’t only to change the headline on homepage but also the actual writing. Keep asking yourself the question “Does the current content help me with my business effectively?” If the answer is “Yes”, congratulations! You are in a right way.
Remember that online marketing implies your website is the only mean of communication between your clients and the business holder. The content on your website reflects level and size of your business. Hence, appropriate information will deliver the prospect of your company to clients; accordingly take their interest in checking your website more frequently. This is directly proportional to your benefit.
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