Innovative Trends with regard to web site design throughout 2015

Technology is always changing and updating with a rapid speed. In response to that flow, Web design needs to become more and more innovative, optimal and intuitive.

A website having a high rank in Google search tool may not stay power anymore, when Google is going toward on user experience. Let’s examine how current trends will evolve in 2015, and what new trends will emerge.

Responsive Web design

Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling.

It is not strange when Responsive web design gain its crown this year. Over the last few years

responsive design has solidified itself as the new standard for web design in general and in fact more and more sites are opting to go in that direction. This one can now be considered the new norm.
Ghost Buttons

Ghost buttons’ are those transparent and empty buttons that have a basic shape form, such as a rectangular or perhaps squared. They are generally bordered by a very thin line, while the internal section consists of plain text printed in a light, sans-serif font.These buttons, are also sometimes referred to as “empty” of “hollow” buttons, and tend to be bigger than standard colored buttons.They are best suited to websites and applications, that have a minimalist or flat user interface or those which use large-scale photo background.


A Web page of solid body text is hard to scan for content structure and will not engage the eye. Adding display type to a document will provide landmarks to direct the reader through your content. Display type establishes an information structure and adds visual variety to draw the reader into your material. The key to effective display type is the careful and economic use of typographic emphasis.

Large, Beautiful Background Images & Videos

One of the simplest ways to make your site stand out is by having great content displayed prominently. Some could argue that large image and video backgrounds are getting pretty overdone, but that doesn’t change the fact that they are on trend. Users are dazzled by imagery, and large, beautiful images can completely set the tone for a site.

This trend is a wonderful way to accomplish that and when folded into a larger design style it doesn’t feel gimmicky but powerful and elegant.
Scrolling Over Clicking

As the mobile web continues to grow and web design continues to skew in the direction of a more effective and enjoyable mobile experience, scrolling will continue to dominate clicking. It’s more intuitive, easier to do, cuts down on load times and allows for more dynamic interaction to take place between the user and the website.With mouse wheels and touchpad swipes, users can scroll through content with a flick of a finger. Users can see all content in order on the page without needing to click any links.

Flat Design is Growing Up

Flat design refers to a style of interface design which removes any stylistic choices that give the illusion of three-dimensions (such as drop shadows, gradients, textures, or other tools that add depth)and is focused on a minimalist use of simple elements, typography and flat colors. Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable

Flat design has achieved a lot of momentum over the last year and it will have staying power into 2015.


Microinteractions are the small product moments that accomplish one task and one task only. When you change a setting, rate a song, Like a Facebook post, search, or set a status message, you’re engaging with a microinteraction. It sort of wiggles back and forth on the screen, giving a playful personality to an otherwise static graphic. This microinteraction promotes an increase in user engagement; which in this particular case means more email signups.

Companies like 2n2media in Singapore can provide your company with the most effective solutions. If you are looking for the best Web Design Company to assist you with any needs, simply reach us at 2n2media in Singapore!

Source: References from reliable websites and forums.

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